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AI Product Marketing Consultant

SpringCube

Full-time - Senior Engineer

IT Cloud Computing, Software & SaaS

United States, San Francisco - California

Published 7 days ago

Salary: Disclosed upon interview

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Job Description

The SpringCube team curated the following job opportunity to help you in your job search. Explore the position below to find your next career move.

Company Overview
A global enterprise software company helps organizations run better by delivering innovative solutions across industries and markets. The company focuses on simplifying complex business processes, driving digital transformation, and empowering customers with AI-driven applications and platforms. The organization values wellbeing, inclusivity, and continuous learning while enabling employees to grow and make an impact.

Summary
The AI Product Marketing Consultant will lead the positioning, messaging, and go-to-market execution for developer-focused AI capabilities in SAP Build. This role is highly cross-functional, combining product marketing, developer engagement, and market strategy to drive adoption of next-generation AI tools.

Responsibilities

  • Lead product marketing for developer AI capabilities, including vibe coding, AI-assisted app creation, and generative automation in SAP Build
  • Partner with engineering and product teams to influence roadmap decisions and ensure alignment with market needs
  • Conduct market and customer research to identify AI opportunities, validate use cases, and shape positioning and messaging frameworks
  • Analyze adoption trends, customer feedback, and sales insights to refine go-to-market strategies and support revenue growth
  • Develop compelling value propositions and narratives differentiating SAP’s AI offerings in the developer landscape
  • Collaborate with partner ecosystem to expand adoption across ISVs, SIs, and developer communities
  • Support analyst relations with product briefings, competitive insights, and market messaging
  • Review marketing assets including demos, technical content, solution briefs, and thought leadership for accuracy and consistency
  • Deliver presentations for field enablement, partner programs, and customer-facing events
  • Contribute to pricing, packaging, and commercialization decisions for AI capabilities within SAP BTP

Qualifications

  • Bachelor’s or Master’s degree in Computer Science, Information Technology, Business Administration, or a related field
  • 3+ years of professional experience, including 2+ years in product marketing, product management, developer advocacy, or related roles (experience with AI or developer tools preferred)
  • Strong understanding of AI market trends, developer tooling, AppDev platforms, and enterprise AI strategy
  • Experience supporting B2B sales cycles, engaging technical audiences, and developing customer-facing assets
  • Ability to work independently, learn quickly, and acquire deep expertise in emerging technologies
  • Strong commitment to quality and customer-centric thinking

Preferred Skills

  • Strong analytical skills to interpret complex data and generate actionable insights
  • Excellent written and verbal communication skills for both technical and executive audiences
  • Experience identifying customer needs, shaping product requirements, and driving cross-functional alignment
  • Proven collaboration in international, matrixed environments
  • Willingness to travel globally as required

Note: This is a hybrid position requiring three days per week in the Palo Alto office.

Disclaimer
SpringCube curates tech job listings from various company websites to support tech professionals in globally.

1. No Endorsement: Job ads on SpringCube do not imply endorsement of their authenticity or quality.
2. No Client Relationship: This company is not a client of SpringCube unless stated.
3. To Apply: Click the “Apply” button to be redirected to the hiring company’s application page for this job.
4. No Liability: SpringCube is not liable for inaccuracies.

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