Manager, Research, Intelligence and Analytics – Global SMB Marketing Operations

The SpringCube team curated the following job opportunity to help you in your job search. Explore the position below to find your next career move.

Company Overview:

This social media platform is a hub for short-form video content, offering users a space to create, share, and discover engaging videos. Users can express themselves creatively through a variety of tools, including filters, effects, music, and editing features. The platform’s personalized feed recommends content tailored to each user’s interests, ensuring a seamless and enjoyable viewing experience. Additionally, users can participate in trending challenges and connect with others through live streaming.

Manager, Research, Intelligence and Analytics – Global SMB Marketing Operations

Job Description:

This role will be responsible for leading the analysis of market research data to uncover actionable insights that shape global SMB marketing strategies. The ideal candidate will be a highly analytical and data-driven individual with a strong understanding of marketing metrics and a proven ability to translate complex data into clear and concise presentations.

Key Responsibilities:

• Market Research Analytics:
  • Analyze market research data to uncover actionable insights shaping marketing strategies.
  • Stay informed on industry trends.
• Reporting and Infrastructure:
  • Build and maintain reports, CRM dashboards, and KPIs to monitor performance.
  • Standardize the department’s approach to reporting, including establishing reporting cadence, structure/format, and identifying/implementing ways to drive automation.
  • Disseminate and present recurring research findings (e.g., CSAT) via formal region-specific and global share-out sessions.
  • Distill and present research and data to Marketing in the form of outlines, visualizations, and presentations to enable the business to develop and fine-tune its business ideas and strategy.
  • Track campaign effectiveness through backend development tools and analytics.
  • Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement, and communicate key findings and actionable recommendations.
  • Responsibilities may include SQL source creation, web analytics dashboard development, ownership of tracking codes and QR codes.
  • Ensure seamless communication within a complex institution encompassing multiple markets and geographic regions.
  • Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making.

Qualifications

Minimum Qualifications:

• Experience measuring marketing and communications campaign effectiveness based on pre-defined campaign success metrics (e.g., conversions, number of file downloads, etc.)
• Strong understanding of marketing metrics with past experience in building campaign KPIs and constructing measurement and attribution frameworks
• Proven experience working with large and complex datasets
• Strong digital marketing analytics skills, such as but not limited to web analytics, email, machine learning, data-driven decision making, customer data management, search engine optimization, search engine marketing
• Strong interpersonal, communication, and analytical skills, with the ability to work with and communicate complex data-driven insights to diverse audiences of varying seniority levels.
• Must be comfortable using substantiated data to both identify and solve problems and experience with data visualization tools such as Tableau and web analytics tools
• Experience with and working knowledge of SQL, tracking codes, branded links, and QR code development

Preferred Qualifications:

• Experience collecting both business and technical requirements for analysis
• Experience supporting a global department that works in various timezones, regions, and markets
• Experience working on lean teams, and being the department’s only knowledge manager
• Ability to adhere to strict turnaround times
• Ability to work on a high volume of projects simultaneously without sacrificing work quality
• Proactive mindset
• Demonstrates a willingness to continually learn and improve
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Disclaimer:

SpringCube curates tech job listings from various company websites to support tech professionals in Singapore during these challenging times.

1. No Endorsement: Job ads on SpringCube do not imply endorsement of their authenticity or quality.
2. No Client Relationship: This company is not a client of SpringCube unless stated.
3. Users must click to apply, redirecting to the employer’s career page.
4. No Liability: SpringCube is not liable for inaccuracies.